Gerard Huerta’s hand has touched brands and bands we interact with every day. He has been called on to design logos, many of which he made by hand with nothing but sheets of translucent vellum, a ruler, paint and pencils, and a keen love for music. A master at the art of drawing and designing letter forms, we start this conversation with the stories behind ACDC’s logo, probably the most iconic band logo ever designed, and one Gerard still received daily accolades for creating. Then the conversation moves through other work for bands, movie posters, a travelling art exhibit featuring his work, how the Swiss Army Watch did more than just keep Gerard’s career on schedule, and even his logo design work for a little cable start up we all know and love…. HBO.
To listen, select your favourite podcast platform from the links on the right.
Follow along with the SHOW NOTES below to see images of the projects discussed in this episode.
5:05 – Gerard Huerta at his drawing desk. Circa 1970s.
5:05 – Original Blue Oyster Cult drawing from mid-1970s
5:55 – Updated vector version of logo created recently by Gerard using Adobe Illustrator
10:15 – Let There Be Rock music video (very churchy)
10:50 – Original sketch for ACDC logo (with a ghost of another of Gerard’s iconic band logos below)
Original artwork piece – essentially the very first completed ACDC logo used on Let There Be Rock
22:47 – Original HBO logo
22:47 – Gerard’s updated HBO logo
On an online forum we found a user had asked Gerard why the “O” had another circle within it and his response was interesting:
29:00 – One of our favourite magazines (masthead by Gerard Huerta)
48:00 – Learn more about Gerard Huerta (there’s LOTS more to learn, his career has been and continues to be an amazing one).
49:20 – ENTER TO WIN THIS JAPANESE VERSION OF THE FRIDAY THE 13TH PART III POSTER with amazing lettering by Gerard Huerta!
– Send in an email with a question (for Gerard or Jud) or comment about today’s episode to firstname.lastname@example.org and we’ll add you in the draw for the poster. AND, if you follow our Instagram and or Facebook, then you’re entered in the draw there as well. Winner will be announced on Episode 11 which comes out December 13th.50:30 – Thanks to amazing drummer Loel Campbell for playing all the beats on this episode!
Thanks again to Gerard Huerta for taking the time to be on the show. Be sure to check out our next episode where we’ll be chatting with Michelle Holme, ACDC’s current graphic designer, we’re going to chat about what its like working with the world’s biggest rock band in 2021, as well as many of her other clients, including Bruce Springsteen. That’s next – hope you’ll get a chance to listen. Jud